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Using video content in your marketing brings your brand to life. Video content helps build trust in your product or service.

Using video content in your marketing brings your brand to life. Video content helps build trust in your product or service. Furthermore, numerous trusted business sources confirm that using quality video on your website shows a direct link to an increase in product sales.

In this hands-on workshop, we will discuss ways you can use video to grow your business. Content will include:

• The different types of videos used and what is right for you.
• Planning your video content.
• What makes your video engaging.
• An overview of easy to use tools.
• Getting started.

To book a place, click here.

This in-person training session will help you understand the essential steps required to plan for your new business. It will guide you through the development of an effective, detailed Business Plan.

Building a successful business depends not only on providing a desirable product or service, but also on a deep understanding of your customers and why they might buy from you. We’ll help you to think about how to research your market, assess your competitors and developing a compelling plan to attract buyers. We’ll help you to think ahead, and understand how to increase your likelihood of success.

We will cover:

• The importance of fully understanding your target market.
• The need to identify your potential customers and their needs/desires.
• How to assess your competitors, and find ways to be different.
• The role of marketing in a successful business.
• An introduction to the main business formats.
• A basic overview of key tools to manage your business finances.
• The importance of understanding how much funding you’ll require to get started.
• Why a viable plan is essential, and how you can start planning.

Workshop outcomes:

After this training session you will understand the information that you’ll need to find out to start your unique new business, and then the next steps to take to plan ahead.

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.

To book a place, click here.

Discover how to generate free coverage in newspapers and on radio and television along with a look at other valuable PR tools to help raise your profile.

This webinar is led by former broadcaster and journalist Colin Kelly. He will show you how to identify and develop the most interesting stories within your business and then use them to achieve free, positive coverage in the mainstream media.

Topics covered include:

• How the media works and how it can help small businesses.
• What makes an interesting story?
• How to define your key messages.
• Speak about your business with confidence.
• Improve your television and radio interview skills.
• Take control and make sure you’re not misquoted.
• Write press releases that get used by the media.
• Build a “media friendly” strategy for your business.

To book a place, click here.

This workshop is a series aimed at people who are planning to start or who have just started a business and need to know the basics of what to do.

Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this workshop will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better then the competition. Once that is clear, we will look at the key activities and costs involved in starting and running the business and tools for determining the commercial viability before considering the main options for business structures (sole trader, partnership or limited company).

We will look at:

• Personal finance planning – how much do you need to earn?
• Researching your market – to develop an understanding of your market, who your customers are, understanding your competition and what the trends are within your chosen field.
• Business structure – what are the main business structures? How to decide which is right for you and how to register as a business.
• Creating your start-up action plan – an outline.

Attendees will be provided with a PDF copy of the slides and a workbook to complete. We will also signpost you to Business Gateway’s Planning to Start tool which will then direct you to further resources and your local Business Gateway advisor.

To book a place, click here.

This in-person training session will help you to understand the important steps required to plan for the launch of your new business.

This in-person training session will help you to understand the important steps required to plan for the launch of your new business. It will help you to identify the requirements of your potential customers, the research that you will carry out, and the resources you will need to get your business launched.

Launching a new business requires a deep understanding of who your customers will be, and why they would buy from you. To help you increase your potential for success, we’ll help you to understand how to research your market, assess your competitors and develop a compelling marketing plan. We’ll also cover key decisions, and essential steps needed to take a plan for success.

We will cover:

• The importance of fully understanding your target market.
• The need to identify your potential customers and their needs/desires.
• How to assess your competitors, and find ways to be different.
• The role of marketing in a successful business.
• An introduction to the main business formats.
• A basic overview of key tools to manage your business finances.
• The importance of understanding how much funding you’ll require to get started.
• Why a viable plan is essential, and how you can start planning.

Workshop outcomes:

After this training session you will understand the information that you’ll need to find out to launch your unique new business, and then the next steps to take the plan ahead.

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.

To book a place, click here.